• Grew TLNs Instagram from 7k to 34k through organic content, creating a highly engaged community of followers that directly lead in increased brand awareness and traffic.

• In 2024 saw an incredible a +93% increase in engagements across all platforms with a +64% increase in total followers.

• Developed brand-aligned social content calendar tied to business goals; increased 2024 video views by +172%.

• Maintained an organic engagement rate over double the industry standard for Instagram and almost 8x the industry standard for LinkedIn with a respective 4.2% average for Instagram and 8.2% for LinkedIn.

• Directed, concepted, and executed the brand’s most successful campaign (+113% MoM engagements) that drove lead generation and sentiment lift.

• Built and managed a social team of 4; led creative ideation, crisis comms, and customer support integration.

• Integrated social community management with customer support workflows to deliver best-in-class customer experience through all brand touch points.

• Identified and managed crisis communications through social with audience insights and cultural context on how to resolve the situation.

• Managed yearly and campaign social budgets creatively for maximum results.

• Leveraged cultural moments in our in-feed content to join conversations and increase brand love and engagement.

• Created and maintained cohesive brand voice and social presence across multiple platforms.

• Hosted high-impact webinars and led conference sessions on social growth strategies.

• Continuous collaboration with internal teams on content and larger marketing projects.

• Grew RVshare's Instagram from 2k to 81k.

• Created RVshare's TikTok and grew following from 0 to 16.6k in 9 months.

• Increased Engagements by 150% through paid organic campaigns and consistently drove a high volume of traffic and conversions through organic & paid social.

• Lead social team, oversaw all influencer and social brand partnerships, managed large scale paid social budget, managed all community management, reported on direct ROI and traffic metrics, and managed social media agency.

• Spear-headed the integration of community management between customer service and marketing, integrating with Salesforce Studio, migrating over to Social Sprout. Scaled and operationalized the program with KPIs that directly increased overall online customer sentiment and retention.

• Created RVshare's influencer program from the ground up, concepting the program's strategy and execution.

• Created and grew a robust and highly active Facebook community with highly engaged users and brand advocates.

• Defined our brand’s tone and voice on social media that ties back to overall company values and branding.

• Oversaw and planed social media content calendar, working closely with Social Media Specialist, social media agencies, and overall marketing team to align with business goals and campaign objectives.

• Created campaign briefs, shot lists, and managed video shoots for cross-functional marketing content, and worked with created to make video and photo deliverables.

• Worked with social team to oversee social giveaways and UGC promotional campaigns.

• Created a complex editorial calendar & strategy across several brands, aligning with multiple internal stakeholders.

• Scaled community management, integrating HubSpot with our social management tools to create a seamless customer experience.

• Created social media goals and KPIs that funneled into overall business goals growing Engagement Rate by 45% across all channels within 3 months.

• Identified new partnership and content opportunities through social listening.

• Identified new key target audiences to grow social following and expand brand messaging across platforms and in new online communities, specifically women in the trades.

• Managed, award-winning Ambassador program, expanding to bring creators into the established program.

Collaborated with marketing, operations, SEO, web development, PR, and customer service to establish actionable digital and social goals & processes that aligned with business strategy. Created a Center of Excellence for social and digital marketing efforts for parent family of brands. Worked with the marketing team to launch and brand new DTC arm of the business. Worked with event planning team to create social campaigns around national events and trade shows promoting brand awareness and attending events to capture and post live content. Maintained social budget, regularly assessing, evaluating, and reportng on overall social strategy. Onboarded Hootsuite on an enterprise level.

Worked as contracted consultant to onboard new digital agency and ensure a smooth transition with parent company. Trained agency on social/digital monitoring tools, calendar creation, blog integration, and strategy planning. Created, launched, and reported success on multiple social campaigns to directly increase in-store sales while fostering user-generated content from current patrons and influencers.

Worked directly with Samsung on to market several new products and generate online reviews and social conversations before public launch. Managed complex post schedule for multiple campaigns. Guided community members through online review process. Created content & incentives that lead to organic increased online organic conversation of Samsung products utilizing WOM marketing that was tracked and quantitatively measured.

Daily high volume community management of company's social media and online communities. Directly increased sales revenue through social media and online communication with current customers as well as new product users. Department trainer, responsible for implementing and creating performance metrics to evaluate team efficiency and posted content standards. Addressed online sentiment and crisis scenarios through direct interaction with the community.